Indigenous Pride and Body Positivity

Indigenous Pride and Body Positivity

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‘My superpower is a cultural strength. It’s being Aboriginal’

While DailyJocks prides itself on having fans all around the world, it’s our Australian origins - and its active lifestyle - that directly inspires our underwear, swim and sportswear designs. 

As such, we are excited to be represented by indigenous community members, such as our campaign star, proud Wiradjuri/Yorta Yorta man, Will. However, sporting a pair of DailyJocks briefs and swim briefs as part of our recent shoot would not have been possible a few years ago.

Will: When I was younger I was overweight and I was teased for being overweight. 

It wasn’t until I was 20 years old that I actually went to a pool and swam without a shirt on. For me to be in a photoshoot today in just swimmers is monumental. 

It’s been an opportunity for me to stand proud of who I am - and a real milestone for how far I’ve come in my body, self-esteem and confidence.

DailyJocks: What was ‘Teenage Will’ like?

Will: Oh my god, Teenage Will was a very different person. He was overweight. He had depression and self-esteem issues. I think he’d look at Will today and go, “Who the hell is this person?”. 

DJs: What would you say are the biggest differences between who you were then and who you are now?

Will: Physically, mentally - a very different person. I’m stronger, I’ve got my confidence. I don’t regret those challenges, I became more confident with everything I went through and it’s just made me who I am today. 

DJs: What’s the best thing about being comfortable in your own skin these days?

I love a swim, I love being active, I like being in the outdoors. One of the great things about living near a beach is the opportunity to go and partake. So for me when it comes to DailyJocks and the variety of products that they offer, it's all about the swimwear.

DJs: What do you look for in DailyJocks Swimwear?

Will: For me it’s all about comfort, design, and fit… and just being able to go to a store that offers such a different variety for different occasions.  

DJs: What would you say is your superpower? 

Will: My superpower is a personal strength. It’s a cultural strength. It’s being Aboriginal. It’s the opportunity to be representational. To still be here after thousands of years through the impacts of colonisation. 

DJs: What has been the best thing about working with Daily Jocks?

Will: It’s a great opportunity to be a voice and give visibility to a culture that is still so overlooked, underrepresented, and subject to so many varying stereotypes. 

DJs: Why is that representation so important for you?

Will: It’s just about being seen. It’s about being the person I would have liked to have had around when I was younger, or for my cousins to have had. Whether that be participating in shoots like today, or anywhere where I see that our face and voice is missing. I hopefully want to be able to create that opportunity. 

We are adding to our style and size offering weekly… Check out the DailyJocks underwear and swimwear collections here.

DailyJocks acknowledges the Gadigal people of the Eora nation and the Wurundjeri people of the Kulin Nation on whose lands we operate. We pay our respects to their Elders past and present.